About us
Why Next Step Culture exists.
We believe organisations built on knowledge, values and responsibility need to remain capable of action in a world shaped by AI. We help them work more intelligently with their own knowledge, in culture, education and public administration as well as in companies and research.
Reason
The AI language of the tech world remains foreign to many organisations.
It often misses the lived reality of culture, education and public administration. Many ideas are relevant, but the words remain distant. We translate modern AI into this world: understandable, controllable and close to daily work.
Origin
We come from culture. That is where society is shaped.
Culture is chronically underfunded and carries a great deal of social responsibility. Cultural institutions preserve knowledge, open participation, create education and strengthen local places. When their work can be better prepared, mediated and evaluated, impact reaches far beyond the institution itself.
- Education
- Participation
- Democracy
- Local economy
What we believe
Four convictions.
AI becomes better when it is connected to professional practice.
People remain responsible for decisions and publications.
The starting point is the organisation's own knowledge, values and goals.
We help organisations work more intelligently and fulfil their social purpose more effectively.
Beyond culture
What we learned in culture applies wherever knowledge carries responsibility.
From culture, we know organisations that must create public impact with scarce resources. They connect expertise, experience, values and relationships into good work. Similar questions appear in education, administration, research and companies: Which knowledge counts? Who decides? How is AI embedded so it serves the organisation's own purpose?
Who is behind it
The people behind Next Step Culture.
Next Step Culture comes from two perspectives that rarely meet: years of leadership, public administration and cultural practice on one side, and research on AI systems on the other.

Claudia Baumbusch
Leadership, change and public administration
Art historian, coach and certified in theme-centered interaction. In her main role she is deputy head of the Cultural Office in Pforzheim and has accompanied digital transformation projects in public administration for many years.
Daniel Autenrieth
AI research and systems
M.Sc. and M.A., researches which values, knowledge and judgements are active in AI systems. His focus is making these foundations visible and testable, then building systems that work from an organisation's own knowledge and judgement logic.
Bring us a real task.
A grant application, a review, a study or a recurring routine is enough to see where your knowledge can become effective fastest.
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